Latest News

Phoenix Display International releases 11″ TFT Product with Incredible Aspect Ratio

This unique TFT module is now part of our expanding product line. The 11” TFT display has a resolution of 1280 x 120 dots, and has a powerful backlight resulting in a 450 cd/m² display. What makes PDI-1280120110­-2 so unique is its incredible 10.4:1 aspect ratio.

This TFT Module can be used for industry standard 19-inch racks that are often used to house professional audio and video equipment, as well as computer server equipment. Having a module size of 288.92 x 38.6 creates the opportunity to design products that may not have been possible with more traditional display formats.  This product has a 6-bit RGB interface and is available for any application requiring such unique aspect ratio.

New Custom & Standard Transflective TFT Displays From Phoenix Display

We’re happy to announce an exciting new line of displays. Based on our standard small format transflective TFT glass platforms, Phoenix Display International (PDI) is launching the following new line of custom and standard transflective TFT Displays, unique and truly transflective products:

• 2.2” 320X240 (QVGA) PDI0220BMG
• 2.8” 320X240 (QVGA) PDI0283BUG
• 3.2” 320X240 (QVGA) PDI0320DUG
• 3.5” 320X240 (QVGA) PDI0350BMG-1

These small format true transflective displays will outperform their sunlight-readable counterparts, and are ideal for outdoor use, or any outdoor use based applications.

If the standard platform is not already suitable for your needs, Phoenix Display’s U.S.-based, local engineering team will work to design the ideal LCD display module around the existing transfelctive glass platform to integrate atios.

For more information about custom TFT display, contact Phoenix Display today.

The Phoenix Display Awards for Best CES Display Products

The Phoenix Display Awards for Best CES Display Products

After the dust settled at the 2012 Consumer Electronics Show (CES) in Las Vegas, NV this year, the Phoenix Display judges, with a split decision, gave the award to two products.

LG OLED TV – Largest and Thinnest OLED

The first award goes to LG55EM9600.  This is a 55-inch OLED TV.  It was not only voted as the largest, but also the thinnest at OLED CES.  The OLED screens are known for the deep, vibrant colors and wide viewing angles.  The OLED combines the best of plasma and LCD display technologies.  OLED does not require a backlight, therefore allowing it to be thin – 5mm to be exact in this case.  LG has not announced the pricing for these TV’s yet, but they are rumored to cost anywhere from $6,000 to $8,000.  It was a close race between LG and Samsung’s 55-inch” OLED, but with LG being the brand to have a production release date slated for later this year, they won the top honors.

Panasonic – 152” 3D Plasma TV

The second award goes to the Panasonic 152-inch 3D Plasma TV.  While this Panasonic model does not get the same “almost production” honor as the LG OLED, its massive scale alone is unmistakably a remarkable display design and manufacturing feat.  The display features a new plasma display panel (PDP), which Panasonic developed with quadruple luminous efficiency technology.  This allows the picture to achieve its full brightness in a quarter of the time.  The panel also incorporates a crosstalk reduction technology, which utilizes frame-at-a-time methods as opposed to line-at-a-time methods.  This is essential for producing a clear 3D image.  The price tag for this TV is estimated at a cool $500,000.

Phoenix Display Formally Launches Perfect Match Program

What is Perfect Match?

Phoenix Display has developed an LCD cross-matching process where we are able to duplicate any display manufactured by another supplier and retool it in house quickly and at minimal cost with optimal results. Phoenix Display has the ability to match almost all monochrome character, graphic and full-color TFT LCD displays.

Why Switch To Phoenix Display?

Our clients come to us to solve a problem with their existing LCD display.  A “problem” is defined as anything that Phoenix Display can improve upon.  The areas that we typically enhance are:

-Price                             

-Obsolescence

-Quality

-Delivery and Logistics

-Additional Customization and/or Integration

We do this with minimum impact to our customers and provide 100% compatible drop-in replacement LCD displays in almost all cases, unless an LCD driver IC or raw TFT panel becomes obsolete.  Even in these cases of component obsolescence, we can often still create a 100% compatible hardware match.  This way, all our clients need to do is test and qualify the new Phoenix Display without making any changes to their existing design.

Because this is such a successful and common process, we have highlighted the details of this procedure.  Below are the typical steps for a Phoenix Display Perfect Match.

Client Qualification:

To keep our product costs optimized, we only work within our volume guidelines and not all LCD display projects or technologies will qualify.

Identify the Client’s Current Issue(s):

As stated above, the most common issues with our clients’ LCD display modules in order are:  price, quality, delivery, performance, and obsolescence.  We start with our technical evaluation of our client’s current product and current complaints, and from that, we create a commercial proposal that ensures that we are addressing the needs of this new LCD display moving forward.  Often it’s as simple as getting our customers a 15%-30% price reduction over their current supplier, but we also address each attribute from creative logistical stocking agreements to full or partial redesigns based on the product needs.

Commercial Proposal:

We will submit a formal proposal stating the improvements to some or all of the potential characteristics of the LCD display.  Upon commercial agreement, we initiate the development process.  In many cases there is a tooling cost involved, and Phoenix Display guarantees the results, such that the tooling is never due until the client is satisfied that Phoenix Display has created the Perfect Match.

Perfect Match Product Development:

Phoenix Displays starts the design process with our competitor’s LCD display specifications, then we use actual samples to match all of the softer attributes like contrast, background color, backlight color, backlight brightness, backlight uniformity, contrast binning, cross talk, viewing angle, viewing direction, over-driven or under-driven states, and mechanical dimensions.  Once we are satisfied that our module meets or exceeds the referenced competitors’ sample performance and attributes, then we test the new Phoenix Display LCD module in our client’s terminal or device to make sure that we have captured the optimal performance on all aspects in the same setting in which the display is actually used.  The strength of the Perfect Match Process lies in our ability to start with the optimal configuration and create the correct iterations to match attributes and to balance other performance matrices to end up with the ideal LCD display configuration.

Qualification Submittal:

The time and effort taken in the development stage greatly reduces the efforts required in the qualifications stage.  Because of our rigorous and up front testing , most often this is a plug-and-play process with no additional iterations or changes required.

Please contact Phoenix Display and tell us about your LCD project.