Phoenix Display Formally Launches Perfect Match Program

What is Perfect Match?

Phoenix Display has developed an LCD cross-matching process where we are able to duplicate any display manufactured by another supplier and retool it in house quickly and at minimal cost with optimal results. Phoenix Display has the ability to match almost all monochrome character, graphic and full-color TFT LCD displays.

Why Switch To Phoenix Display?

Our clients come to us to solve a problem with their existing LCD display.  A “problem” is defined as anything that Phoenix Display can improve upon.  The areas that we typically enhance are:

-Price                             

-Obsolescence

-Quality

-Delivery and Logistics

-Additional Customization and/or Integration

We do this with minimum impact to our customers and provide 100% compatible drop-in replacement LCD displays in almost all cases, unless an LCD driver IC or raw TFT panel becomes obsolete.  Even in these cases of component obsolescence, we can often still create a 100% compatible hardware match.  This way, all our clients need to do is test and qualify the new Phoenix Display without making any changes to their existing design.

Because this is such a successful and common process, we have highlighted the details of this procedure.  Below are the typical steps for a Phoenix Display Perfect Match.

Client Qualification:

To keep our product costs optimized, we only work within our volume guidelines and not all LCD display projects or technologies will qualify.

Identify the Client’s Current Issue(s):

As stated above, the most common issues with our clients’ LCD display modules in order are:  price, quality, delivery, performance, and obsolescence.  We start with our technical evaluation of our client’s current product and current complaints, and from that, we create a commercial proposal that ensures that we are addressing the needs of this new LCD display moving forward.  Often it’s as simple as getting our customers a 15%-30% price reduction over their current supplier, but we also address each attribute from creative logistical stocking agreements to full or partial redesigns based on the product needs.

Commercial Proposal:

We will submit a formal proposal stating the improvements to some or all of the potential characteristics of the LCD display.  Upon commercial agreement, we initiate the development process.  In many cases there is a tooling cost involved, and Phoenix Display guarantees the results, such that the tooling is never due until the client is satisfied that Phoenix Display has created the Perfect Match.

Perfect Match Product Development:

Phoenix Displays starts the design process with our competitor’s LCD display specifications, then we use actual samples to match all of the softer attributes like contrast, background color, backlight color, backlight brightness, backlight uniformity, contrast binning, cross talk, viewing angle, viewing direction, over-driven or under-driven states, and mechanical dimensions.  Once we are satisfied that our module meets or exceeds the referenced competitors’ sample performance and attributes, then we test the new Phoenix Display LCD module in our client’s terminal or device to make sure that we have captured the optimal performance on all aspects in the same setting in which the display is actually used.  The strength of the Perfect Match Process lies in our ability to start with the optimal configuration and create the correct iterations to match attributes and to balance other performance matrices to end up with the ideal LCD display configuration.

Qualification Submittal:

The time and effort taken in the development stage greatly reduces the efforts required in the qualifications stage.  Because of our rigorous and up front testing , most often this is a plug-and-play process with no additional iterations or changes required.

Please contact Phoenix Display and tell us about your LCD project.

LCD Viewing Modes Explained

LCD Viewing Modes Explained

The optimal viewing mode is application specific. These definitions apply to any display type, whether it is monochrome character LCD, graphic LCD or full- color TFT LCD displays.

Find this and more information check out our Technical Resources page: http://www.phoenixdisplay.com/viewing-modes.php

Transmissive

For a transmissive LCD display, the glass cell has no reflective properties. The image is created solely by utilizing a backlight behind the display. The liquid crystal cell then acts as a light valve to either let the light through the display, or block the light. This technology is used when there are few ambient light sources available.

Reflective

This LCD display device has a reflector located on the rear of the cell. Ambient light is passed through the cell and reflected back to the user. The application is best used in direct sunlight or a well-lit office environment. This technology has the lowest power consumption because there is no backlight. This is the preferred lowest cost and lowest powered consumption type. Typical applications include desk phone and calculators.

Transflective

A transflective LCD display utilizes a transflector, which is a partial reflector that will still allow some light to pass through, while reflecting present ambient light as well. These LCD displays can achieve both reflective and transmissive properties, which results in acceptable transmissive performance with a backlight in low-light conditions, and allows the LCD display to switch to a reflective mode in adequate ambient-light conditions. These displays work great outdoors in direct sunlight as well as in completely dark applications. This is the most common monochrome LCD viewing mode. Unfortunately, true transflective color TFT LCD displays are much more difficult to produce and result in fewer available standard sizes with a higher cost.

Sunlight-Readable

The Sunlight- Readable LCD viewing mode grew out of the need for a transflective color TFT application, when there was no standard transflective LCD cell in that form factor available. The Sunlight-Readable TFT LCD module combines a highly efficient anti-reflective front polarizer and high-efficiency rear polarizer paired with a high-brightness backlight resulting in a legible display in an outdoor environment.

Positive Image

A darker pixel on a lighter background is the most common configuration for monochrome displays. In a non-powered state, the display will retain the lighter background appearance.

Negative Image

A lighter pixel on a darker background is the most common configuration for color displays. In a non-powered state, the display will retain the darker background appearance.