Transmissive: The transmissive liquid crystal cell does not have reflective properties. Utilizing a backlight behind the display creates the image that is displayed on the screen, and the transmissive liquid crystal cell acts as a light valve to either allow the light to pass through the display or to block the light. This technology is used when there are few ambient light sources available.
Transflective: Utilizing a transflector, which is a reflector that will still allow some light to pass through, transflective LCD displays are able to achieve both reflective and transmissive properties. This capability enables acceptable transmissive performance with a backlight in low-light conditions, and allows the utilization of a reflective lower-power mode in adequate ambient light conditions while maintaining good performance in direct sunlight. The transflective viewing mode is the most common monochrome LCD viewing mode.
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We came to Phoenix Display with a design concept for a new way to utilize an LCD module. After a few discussions with their design team, we quickly learned why our design was not feasible, and could not be manufactured. Within only few days, the Phoenix Display team came up with a better way of accomplishing our objective
After getting an obsolete notice for our display, we contacted Phoenix Display. After a few weeks they had crossed our existing display and we were able to very quickly and easily qualify their product. Also, they agreed to carry stock in the US, which helped prevent many line down situations as our forecasting could not predict the actual
At the top corporate level we selected Phoenix Display as our LCD supplier to promote at our individual business units. To date: Phoenix Display is now supporting 4 different businesses with 12 different display platforms. PDI has now been successfully providing displays for over 8 years, and with the consistent delivery.
In the medical industry, we could not afford to re-qualify our product around an alternate display. Phoenix Display came in with a carefully designed exact match to the display that had been obsoleted by our previous supplier. We found that once in production, the quality was even higher with the PDI display as well